Design, in my process, moves in cycles, not steps.
Concept – Extraction – Execution – Editing – Iteration – Execution – Concept – Repeat
It’s an emotional and technical journey, shifting between excitement and doubt,
clarity and confusion, until the project begins to feel real. Even though it's a cycle, by the end every decision is structured and well thought of.
Coming up with an idea is always exciting, thinking of possibilities and explorations
is fun but at the same time, its dreamy.
Taking the idea further through execution is where the real work begins.
I’ve learned to take things step by step.
The concept usually comes from a deep connection to one thing—an emotion, a shape, a story. Anything.
Then comes extraction—breaking the concept down into elements that can be translated into form, experience, Layouts, circulation, etc.
The first execution happens quickly, through hand sketches, rough models, or physical mockups. These aren't perfect; they’re tools to see what could work. I usually follow this with a digital editing phase, testing proportions, materials, and functions in software like Rhino, AutoCAD, Procreate and more to see the technicality in real living scenarios.
Iteration is the most important step. It helps me figure out which parts of the concept are legible and feasible. I repeat, refine, and reconsider.
Through this, I’ve learned how to translate my ideas—because no matter how powerful a concept feels to me, it needs to communicate something meaningful to others as well.
I used to struggle with this- In my early years of college, I often presented with a lot of emotion and layered explanation. Some professors connected with that method deeply. But others didn’t. One of them once told me they didn’t care to hear about the emotional narrative- I realised not everyone will see my work the way I do.
So I started developing a trick—a translation tool that helped me express the concept in a way that speaks to all types of viewers and this became a part of my process which helped me give my ideas more flow, rhythm and connection. I developed a way to balance the poetic with the practical.
I started structuring my presentations in two layers: first, the emotional core of the idea, and then the technical execution—drawings, diagrams, materials, and structure.
Over two years, I learned how to explain why something matters in both conceptual and functional terms. That became my strength.
Each step- from idea to building is important.
Because the real craft lies not just in having ideas, but in executing them.
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